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Traditional corporate philanthropy is no longer enough.
It is entirely possible to implement a corporate social responsibility program that has a real impact AND drives your profits. This book shows you how.
International CSR consultant Peter Baines combines global case studies with lessons learnt from his career as a police officer, forensic investigator, and charity founder.
How Doing Good by Doing Good
A Fool-Proof Strategy
Track and Report Your Success
Peter Baines: one of Australia’s most effective ‘socialpreneurs’
After decades as a forensic investigator and leading international teams into major crisis zones, Peter has seen firsthand devastation and need.
He now works with businesses to build corporate social responsibility programs, recognising that the most effective programs see business growth as a result of their charitable partnerships.
His powerful stories will inspire and motivate, but more than that you will gain a practical guideline for implementing CSR that becomes a profit centre.
5 Star Reviews:
Peter touches on some very interesting and timely concepts in his book Doing Good by Doing Good. I agree with his views that many organisations are attempting to do the right thing and certainly have the right intent when is comes to CSR, but few are executing their strategy to bring about the best return. Peter's advice to the charity sector to step up and change their ways, shifting from the old paradigm of just seeking donations, is encouraging and if heeded will lead to a more engaged sector and deeper relationship between corporate and charity. If you are in business, part of a foundation or leading a charity, you would be served well to read Peter's latest work.
Chris Cuffe, Company Director, Investment Professional and Philanthropist
Baines makes a highly practical contribution to how the best businesses create value by having a more positive social impact. And considering his track record of actually doing so, who better to listen to.
Peter Sheahan, author, founder and CEO, ChangeLabsTM
Peter Baines has correctly written that innovation and a sense of the entrepreneurial spirit are the key to the future, irrespective of industry or academic discipline. This is advice offered at an important time in our collective search for best practices and the truth.
William E. Strickland Jr, President and CEO, Manchester Bidwell Corporation
CSR can and should be the profit centre of your business.