The traditional view of Corporate Social Responsibility (CSR) is that it is something we should do and there can be business benefits attached, but really it is about sharing of profits and giving back. The problem with this approach is that it is fundamentally attached to the business cycle and profitability of the company. In essence the traditional approach is that support to charity will exist whilst business has excess resources or capital to invest.
Doing Good CSR
World’s Best Practice
At Doing Good Rewards we take a different approach to most. We view CSR first and foremost as a business growth strategy. We take out the reliance on the goodwill or philanthropy of the business owners or leaders and concentrate on helping CSR contribute in a real and measurable way to the growth of the business. Our experience tells us that when we turn CSR into a profit centre, rather than a cost centre the concept is viewed differently, and it becomes more sustainable and beneficial to all.
CSR can help differentiate you in the marketplace; strategic CSR can attract and retain customers, as well as create a more engaged community and drive new areas of profit into your business. These benefits are seldom realised to their full potential when we rely on discretionary contribution towards charity and community partners.