No matter how you would like people to regard your business, you can’t escape the truism that perception is reality. You can’t just hope that people will see you as trustworthy or offering high-quality products or the leader in your field and you …

Once upon a time, back in the noughties, Corporate Social Responsibility (CSR) was still seen as something of a novelty. While the concept was robu…

These days, we see a lot of Corporate Social Responsibility (CSR) initiatives that appear to have been put in place just for the sake of it. Is it …

When we think about customer loyalty, we tend to automatically make the association with loyalty programs. That’s not surprising, because just abou…

Nobody will be surprised to hear that consumer behaviour has changed in the wake of COVID-19. After all, just about everything we do has changed in…