Is it Christmas in July, or EOFY, or Back To School, or Boxing Day, or Click Frenzy, or Black Friday, or … just a good, old-fashioned Stocktake Sale?  Sales are a quick ‘sugar hit’ for shoppers and retailers alike, but they can be hit and miss … a…

You can’t fake authenticity. That’s why you should make sure the values you espouse are being ‘lived’ throughout your business before you let the w…

You already know how valuable word of mouth is. You understand that real people telling other real people what they really think has the potential …

Customer loyalty is one of the hardest things to earn and keep. As most post-pandemic surviving businesses are starting to recover, they have to de…